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WE ARE THE SOTO GROUP _

Strategy
Branding
Websites
Marketing
 

A full-service brand and digital agency with global capabilities across web design and development, marketing, and branding.

What we do _

Our team empowers our clients in making creative & effective decisions for their

02 // Industry Recognition

Our
awards

Our expertise is built on almost twenty years of excellence, recognised time and again.

This positions us uniquely to give our clients strategy, brand & Websites advice that not only suits them right now, but also challenges them to be the future they aspire too.

40Under40

WINNER

winner marketer logo
Marketer of the Year

WINNER

under 30 logo
Anthill 30under30

WINNER

Fast Starter

WINNER

Arna is a top tier business strategist and a joy to work with. She's quick on her feet, attentive and willing to go as far as necessary to get the job done. Look forward to working with her again.
Thomas Allen
S. Marlowe
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Client
Projects
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Coffees
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03 // Services

Our
services

Our approach is built on extensive experience. We recognise that businesses need help that suits their stage of life. 

Strategy

We work with young businesses to define their strategy and finances. 

–  Business Planning
–  Financial Modelling
–  Grant Writing
–  Growth Strategy
–  Pitch Deck

We support businesses to define their brand and message. 

–  Logo & Brand  Design
–  Brand Strategy
–  Brand Guidelines
–  Packaging & Stationery
–  Copy Writing

We help to digitise this message via websites and social media. 

–  Website Design
–  Website Development
–  E-Commerce Stores
–  Blogger & Influencer Websites
–  Fresh Produce Specialists

We then help plan the operational marketing that follows.

–  Content Strategy
–  Social Media
–  Advertising & Media
–  PR & Comms
–  Activations & Events

05 // Featured Stories

What’s new?

The branding and digital world is moving with an ever-changing rhythm that’s not
going to stop.

Posted by Arna_SOTO
January 3, 2024

Ultimate List of 300 Example Brand Values

Brand values are the guiding principles that define...

Posted by Arna Jade
September 18, 2023

Brand Strategy Agency Hacks: Message (Always) Before Medium

Since our objective must always be resonance over...

Posted by Arna Jade
September 11, 2023

Naturpac

The team at J-Tech Systems in NSW wanted to launch their new eco-packaging product to both industry & consumers. They wanted a brand that could leave...
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Packapill

Packapill came to Soto group with 3 days to turn around a brand new website, that was SEO geared (so completely content re-written) & launched a...
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Clandestine Vineyards

Clandestine Vineyards are WA-based wine experts who launched their latest offering – Clandestine Vineyards and Break Free Wines. They needed a full-service partner to help strategize,...
  • Strategy

    Build missing strategies, improve standard of branding, website and socials

  • Design

    We built a range of financial models, completely redeveloped their website and launched a Social Media content strategy

  • Client

    5x Content engagement growth, lifted GPS Score from 42% to 98%

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Range Homes

Range Homes are a top rated Real Estate Agency in the gorgeous San Francisco’s East Bay, California. They came to Soto for the full package –...
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