Summary
As a part of its break away from its parent company, Innovar Global needed to build a consulting service provision of its own. One area considered was brand building, but to do so they needed to develop a simple and compelling way to showcase the power of brand to prospective customers.
The Client
A leading Intellectual Property Services Consultancy
The Scope
Develop a simple but effective talking point document to explain the value of brand equity to a broad range of audiences
The Outcome
A three times published concept of the pivotal swing between varietal and brand equity in produce that is fast becoming an adopted industry standard in factoring brand in commercial modelling
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