Brand Equity Modelling | Innovar Global


As a part of its break away from its parent company, Innovar Global needed to build a consulting service provision of its own. One area considered was brand building, but to do so they needed to develop a simple and compelling way to showcase the power of brand to prospective customers.

The Client

A leading Intellectual Property Services Consultancy

The Scope

Develop a simple but effective talking point document to explain the value of brand equity to a broad range of audiences

The Outcome

A three times published concept of the pivotal swing between varietal and brand equity in produce that is fast becoming an adopted industry standard in factoring brand in commercial modelling

Let's make awesome things, together.

Tell us about your story and your project.

Related News

Request a callback...