Innovar works with the some of the world’s most prolific breeding programs. They turn to Soto when these new varieties need a brand developed and launched in markets around the world.
A leading Intellectual Property Services Consultancy
Refine and regulate a 34 strong brand hierarchy. Establishing guidelines, trademarks and strategies across the board
A category centric, 6-tier brand, marketing and comms strategic framework. Including a fully cloud based asset library and portal.