FMCG Brand Design & Campaigning | Innovar Global

Summary

Innovar works with the some of the world’s most prolific breeding programs. They turn to Soto when these new varieties need a brand developed and launched in markets around the world.

The Client

A leading Intellectual Property Services Consultancy

The Scope

Refine and regulate a 34 strong brand hierarchy. Establishing guidelines, trademarks and strategies across the board

The Outcome

A category centric, 6-tier brand, marketing and comms strategic framework. Including a fully cloud based asset library and portal.

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