FMCG Brand Design & Campaigning | Innovar Global


Innovar works with the some of the world’s most prolific breeding programs. They turn to Soto when these new varieties need a brand developed and launched in markets around the world.

The Client

A leading Intellectual Property Services Consultancy

The Scope

Refine and regulate a 34 strong brand hierarchy. Establishing guidelines, trademarks and strategies across the board

The Outcome

A category centric, 6-tier brand, marketing and comms strategic framework. Including a fully cloud based asset library and portal.

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We're moving!

Following our recent merger with Imari Consulting we are gradually moving website. Whilst this website and new merger gets up to speed, you can still read about our services and contact us here.

You can read about the merger at our new website, or keep browsing here. Either way, when you enquire please don’t be alarmed if we respond from a Soto Group email address.