The CIPD has been at the forefront of world HR practices and policy for more than 50 years. Soto was tasked with take a brand from concept to launch for a new digital publishing product targeted at L&D experts.
Leading Northern Hemisphere HR Institute, providing qualifications and training for HR and L&D Practitioners
Refine and Fulfil a rough brand concept, then launch to Market across UK, Europe & the Middle East
Launch results yielded in month one 4x the forecasted results of the entire 6-month campaign