Summary
The CIPD has been at the forefront of world HR practices and policy for more than 50 years. Soto was tasked with take a brand from concept to launch for a new digital publishing product targeted at L&D experts.
The Client
Leading Northern Hemisphere HR Institute, providing qualifications and training for HR and L&D Practitioners
The Scope
Refine and Fulfil a rough brand concept, then launch to Market across UK, Europe & the Middle East
The Outcome
Launch results yielded in month one 4x the forecasted results of the entire 6-month campaign
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