Digital Product Brand Design & Launch | ToolClicks, CIPD


The CIPD has been at the forefront of world HR practices and policy for more than 50 years. Soto was tasked with take a brand from concept to launch for a new digital publishing product targeted at L&D experts.

The Client

Leading Northern Hemisphere HR Institute, providing qualifications and training for HR and L&D Practitioners

The Scope

Refine and Fulfil a rough brand concept, then launch to Market across UK, Europe & the Middle East

The Outcome

Launch results yielded in month one 4x the forecasted results of the entire 6-month campaign

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