Brand Development

Brand Development - Brand Services - Soto Consulting

Summary

We help our clients through brand development to innovatively and effectively create, curate, and capitalise on brand equity.

Deliverables

Drive long term engagement

Embrace new markets

Streamline opportunity process

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Service Details

What is brand development?

Brand development is the process of maintaining the quality, distinctive marketing assets, and consumer trust of a brand. Brand development is an ongoing process of serving consumers.

Your brand is your business’s personality, and it’s always in development.

Is there a difference between brand development and branding?
  • Brand development = the concept. Brand development is learning about and promoting a brand’s unique traits.
  • Branding = the execution. Branding is the tangible application of every communication method you use to promote your brand.

 

The 4 official steps in the brand development process

 

  1. Know your business — Define your brand’s core message
  2. Know your audience — identify and research your target customers
  3. Create your resources — spread brand awareness
  4. Manage your brand growth — track your progress

Bottom line: When you’re trying a new angle of brand development, your efforts need to be consistent with core brand values and customer expectations.

These examples show us that brand development doesn’t mean you have to make big changes to what you’re doing. It’s one thing to make a splash, it’s another to make a scene.

Don’t let the idea of brand development pressure you into making your business something it’s not.

Complimentary Services

We also offer a wide range of other complimentary services, ones relevant to this particular one are:
Brand Equity Modelling - Brand Services - Soto Consulting

Equity Modelling

When investing in brands, it is critical to understand the short and long term value they will generate. To understand their brand equity and its modelling

Brand Coaching & Workshops - Brand Services - Soto Consulting

Brand Coaching & Workshop

It is important to ensure your staff understand the power of brand and how they can help – workshops are a great way of achieving this

Brand Development - Brand Services - Soto Consulting

Brand Development

We help our clients through brand development to innovatively and effectively create, curate, and capitalise on brand equity.

Brand Audit - Brand Services - Soto Consulting

Brand Audit

Before any work can be done to drive a brand into its best future, Soto works with bsuinesses to establish the good and the bad with all current brand assets and past usage.

Brand Strategy - Brand Services - Soto Consulting

Brand Strategy

A brand and its reputation is constantly in motion, make sure your brand strategy is on track. We help build new and refine existing brand strategies.

Brand Positioning - Brand Services - Soto Consulting

Brand Positioning

For your stakeholders to get behind a brand they need to be a part of its journey and vision. They need to appreciate its brand positioning

Let's make awesome things, together.

Tell us about your story and your project.