Brand Strategy

Brand Strategy - Brand Services - Soto Consulting


A brand and its reputation is constantly in motion, make sure your brand strategy is on track. We help build new and refine existing brand strategies.


Build a Success roadmap

Set clear Brand Goals

Put Brand rules into practice

Enquire now

Service Details

What is brand strategy?

Brand strategy is the goal a business sets itself for how they want people to feel about them. It should also include the plan of attack or road map that will be followed to achieve those objectives of connecting with target audiences on an emotional level.

A well-defined and executed brand strategy affects all aspects of a business and is directly connected to a businesses ‘simple truth’, consumer needs, emotions, and competitive environments. Brands must now compete with not only their competitors but other noise in general just to get their customer’s attention.

Brand strategies are not developed and implemented just so a business can have good looking marketing materials. The reason businesses and organisations spend time and money developing brand strategies is to have a plan in place to work towards achieving the business objectives they set for themselves. These goals could be anything from attracting great staff, better employee and customer engagement, increasing sales, awareness or profitability etc. Better branding is one of the ways to achieve these objectives.

  • It will lay the foundation for a healthy and differentiated brand.
  • It will form an effective brief & sounding board for many aspects of the business (not just marketing).
  • It will get all stakeholders on the same page to enable them to collaboratively focus on the end goal.
  • It will objectify something that is otherwise subjective allowing everyone to make faster and better decisions for your brand.
  • It will provide emotional based reasons (over and above the rational) for people to choose to support your business.

Emotions help us remember. It’s easier to draw on positive emotional associations with a brand than a list of key selling points. People who are emotionally attached to a brand are more likely to be loyal to it. Once you have made and emotional connection, there is less selling to do. You will save time and money when you don’t need to introduce yourself from scratch every single time you come in contact with your target audiences.

Complimentary Services

We also offer a wide range of other complimentary services, ones relevant to this particular one are:
Brand Equity Modelling - Brand Services - Soto Consulting

Equity Modelling

When investing in brands, it is critical to understand the short and long term value they will generate. To understand their brand equity and its modelling

Brand Coaching & Workshops - Brand Services - Soto Consulting

Brand Coaching & Workshop

It is important to ensure your staff understand the power of brand and how they can help – workshops are a great way of achieving this

Brand Development - Brand Services - Soto Consulting

Brand Development

We help our clients through brand development to innovatively and effectively create, curate, and capitalise on brand equity.

Brand Audit - Brand Services - Soto Consulting

Brand Audit

Before any work can be done to drive a brand into its best future, Soto works with bsuinesses to establish the good and the bad with all current brand assets and past usage.

Brand Strategy - Brand Services - Soto Consulting

Brand Strategy

A brand and its reputation is constantly in motion, make sure your brand strategy is on track. We help build new and refine existing brand strategies.

Brand Positioning - Brand Services - Soto Consulting

Brand Positioning

For your stakeholders to get behind a brand they need to be a part of its journey and vision. They need to appreciate its brand positioning

Let's make awesome things, together.

Tell us about your story and your project.

Request a callback...