Equity Modelling

Brand Equity Modelling - Brand Services - Soto Consulting

Summary

In order to understand the value of your brand, you must establish your equity structure early. This will foster a culture of brand value and brand growth. If a business can learn to see investment in brand as a proportion of brand value growth, then that same business becomes capable of branding excellence.

Deliverables

1. Define the metrics for Brand value that matter to your business and stakeholders

2. Foster a culture of brand value and brand growth

3. Start your brand on a journey towards branding excellence

Enquire now

Complimentary Services

We also offer a wide range of other complimentary services, ones relevant to this particular one are:

Service Details

The impact of marketing investment and messaging over the long term – typically 2-3 years or more – requires a different approach from traditional econometric modelling. We’ve refined and apply an innovative technique called Pathways Modelling to establish the connections between brand equity and business performance.

Brand Equity Modelling allows you to understand how what a brand says and what it stands for has commercial impact. It also enables you to see which creative messages work hardest and drive specific brand health metrics. In this way, you can establish the brand equity measures that matter most to your bottom line.

By determining how particular campaigns and messaging drive customer perception and brand health on the one hand, and business performance on the other, you can fine-tune your creative to trigger the optimal response from your customers.

Let's make awesome things, together.

Tell us about your story and your project.

Related News

April 6, 2020

Brand Design and Website Build & Launch | Cota Construction

Summary Cota Construction approached Soto to help build a new brand for their construction startup. With it they needed help to launch their social media,...
April 6, 2020

Health Brand Audit & Guideline Development | Vivir Labs

Summary Following a period of extensive product testing, Vivir Labs wanted take their initial brand concept and develop firm brand infrastructure, guidelines and from it...
April 6, 2020

Brand Equity Modelling | Innovar Global

Summary As a part of its break away from its parent company, Innovar Global needed to build a consulting service provision of its own. One...
error: Content is protected !!