Summary
Deliverables
Fully audit current channels
Understand message effectiveness
Clarify audience resonance
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Service Details
Trust between your organization and its key stakeholders is a key component to your business that you must nurture and grow. You rely on the quality of your communications efforts to build that trust. Are you reaching the right audiences with the right messages? Is your message consistent? Do you address your employees’ concerns?
To determine whether your communications tools are working well, you need a communications audit: a snapshot of your organization’s communications strategies, activities and programs.
Why do you need a communications audit?
A communications audit determines both how effective your current communications tools are, including their strengths and weaknesses, and provides recommendations and improvements necessary for your communications plan to work even better.
What are the benefits of executing a communications audit?
It improves communication within your organization and helps to build trust and commitment among employees. It also helps to determine the best ways to communicate with the external public in order to reach your organization’s goals.
Who can perform a communications audit?
You can get either internal staff to perform your audit or you can hire a communications audit professional.
How do you perform a communications audit?
Analyze your organization’s communications tools.
You will need a thorough check on key tools such as your website, annual report, newsletter, press releases, social media strategy and blog, etc.
Complimentary Services
Grant Writing Services
Within its Communications services portfolio, Soto Consulting offers grant writing services across a broad range of industries. We offer a full spectrum of grant services from opportunity mapping to win strategies.
Channel Selection
With such a diverse range of communication channel available, it is easy to get selection and deployment wrong. We can help you with your channel selection.
Communications Audit
When delivering Communication services and support, we need to assess the track record – we need to deliver a communications audit.
Communications Strategy
When strategically actioned, communications deliver results for all parts of a business. We can help build your communications strategy.
Content Strategy
Content is king, and the way you deliver engagement through it is queen. We can help you build robust content strategy that delivers results.
Engagement Strategy
For your communications to be successful they must centre around the right engagement strategy. We can help you reach your engagement goals.
Pitch Deck Design
It is sometimes difficult to make your message compelling. We help businesses with the design of their pitch deck, presentations and powerpoint slides
Social Media Strategy
How you approach Social Media strategy is a critical criteria of successful marketing today. It defines how you engage audience on social media
Storytelling Advisory
Through advisory, we keep our clients’ message and brand storytelling engaging, utilising the latest tactics available for B2B and B2C markets.
