In the modern day, content is the backbone of all brand interactions and messaging. Every piece of marketing that you produce has the potential to become a piece of reusable content that can be engaging to your audience, again and again. A content strategy is a good way to ensure your business remains focused on developing good and consistent content.
The purpose of content strategy is to create meaningful, cohesive, engaging, and sustainable content that attracts the company’s target customers.
In today’s social web environment, getting the right message to the right customer at the right time is crucial. Reaching those all-important touch points requires brand-specific content strategy and tactics. Identifying your uncommon value and communicating it successfully is content strategy.
Why do I need a content strategy?
While it’s true that a solid content strategy will improve marketing results for nearly every company and industry, many marketers don’t understand why. The following four elements embody why content strategy to produce QUALITY content is paramount in today’s marketing.
- Quality content attracts customers, engages them and builds trust.
- Quality content allows you reach the customers you want without being blocked. Ad blocking software is used by 30% of Internet users, which loosely translated means that a quarter of paid advertising messages will never reach their audiences.
- Quality content helps consumers remember a brand (business or individual) and encourages them to engage more personally with the company or individual.
- Quality content increases search visibility and authority.