Garner audience-led engagement
Build a proactive dialogue
Take charge of your reputation
A social media strategy is a detailed blueprint that answers the what, when, how, and why for all the content you post on your business’s social pages. Yes, social media strategy isn’t just about posting tweets and liking photos. There needs to be a well-thought-out plan behind what you’re posting, and a goal that you want to achieve from it.
A social media marketing strategy, like a strategy for anything else, comes much before you start creating. It’s a plan, a mix of ideas, a purpose, and the path to a goal that you’re aiming to achieve. Think about when you decided to create your own small business. You don’t just open shop the next day – there’s a lot of planning, and strategizing that went behind all of it, and it’s the same with every new step you take towards building your business.
A strategy is a key ingredient of social media marketing. It requires an understanding of your audience, what they’re looking for, how their needs align with your goals, and ultimately, how you can attract them with an offer that gets them get on board with your business. Here are some questions to think about as you begin strategizing on potential social media campaigns:
- Who is your audience?
- How do you want your brand to be perceived?
- What kind of content will you share?
- What social platforms are you going to use?
- What are the goals, or results you want to achieve?
An important thing to understand here is that you can have multiple social media goals. You could use various social media channels to generate more leads, share product information, increase brand awareness, expand your network, or just about anything that helps your business connect with consumers.
Additionally, you could build different strategies for different social media platforms, depending on the nature of the platform. For example, you could use Facebook for generating new leads, Instagram for sharing visually impactful content, and YouTube for informational videos.
Why every business today needs a social media strategy
Now that we understand what social media strategy is, you may be asking, “Why do I need it?”
Times have changed, and so have the ways we do business today. Social media platforms allow you to transcend boundaries and reach out to millions of people across the globe. If you’re a small business owner starting out with social media marketing, you need to be where your existing and potential customers are already looking for you.