Summary
For Soto Consulting a brand’s journey is everything. And it is constant. The story you tell is how you define your brand to the world around you. We can help you in your storytelling and how this showcases your brand and its potential value to customers past, present and future.
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How do we develop a unique story for our business and brand?
- What a brand story is not: It is not just a tagline. It is not just the logo or the colours. It is not just your personal story and ‘about’ page, or a sales pitch.
- What a brand story is: A brand story is the heart and soul of your brand. It is the complete picture of what you are. It is what makes you unique.
Successful brands create a narrative, something that positions them as unique, and creates an emotional connection with the customers. Good storytelling is all about forging an emotional connection.
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The colours, the logo, the name and the tagline all follow from the central message. They all come together to form the brand story.
A brand story tells the motivation for starting your business, and why you get up and do what you do every day, why customers should care, and why they should trust you.
