Summary
Deliverables
Tell a compelling story
Take your audience on a journey
Understand the power of storytelling
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Service Details
How do we develop a unique story for our business and brand?
- What a brand story is not: It is not just a tagline. It is not just the logo or the colours. It is not just your personal story and ‘about’ page, or a sales pitch.
- What a brand story is: A brand story is the heart and soul of your brand. It is the complete picture of what you are. It is what makes you unique.
Successful brands create a narrative, something that positions them as unique, and creates an emotional connection with the customers. Good storytelling is all about forging an emotional connection.
Today In: Business
The colours, the logo, the name and the tagline all follow from the central message. They all come together to form the brand story.
A brand story tells the motivation for starting your business, and why you get up and do what you do every day, why customers should care, and why they should trust you.
Complimentary Services
Grant Writing Services
Within its Communications services portfolio, Soto Consulting offers grant writing services across a broad range of industries. We offer a full spectrum of grant services from opportunity mapping to win strategies.
Channel Selection
With such a diverse range of communication channel available, it is easy to get selection and deployment wrong. We can help you with your channel selection.
Communications Audit
When delivering Communication services and support, we need to assess the track record – we need to deliver a communications audit.
Communications Strategy
When strategically actioned, communications deliver results for all parts of a business. We can help build your communications strategy.
Content Strategy
Content is king, and the way you deliver engagement through it is queen. We can help you build robust content strategy that delivers results.
Engagement Strategy
For your communications to be successful they must centre around the right engagement strategy. We can help you reach your engagement goals.
Pitch Deck Design
It is sometimes difficult to make your message compelling. We help businesses with the design of their pitch deck, presentations and powerpoint slides
Social Media Strategy
How you approach Social Media strategy is a critical criteria of successful marketing today. It defines how you engage audience on social media
Storytelling Advisory
Through advisory, we keep our clients’ message and brand storytelling engaging, utilising the latest tactics available for B2B and B2C markets.
