Storytelling Advisory

Brand Storytelling advisory - Communications Services - Soto Consulting

Summary

Through advisory, we keep our clients’ message and brand storytelling engaging, utilising the latest tactics available for B2B and B2C markets.

Deliverables

Tell a compelling story

Take your audience on a journey

Understand the power of storytelling

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Service Details

How do we develop a unique story for our business and brand?
  • What a brand story is not: It is not just a tagline. It is not just the logo or the colours. It is not just your personal story and ‘about’ page, or a sales pitch.
  • What a brand story is: A brand story is the heart and soul of your brand. It is the complete picture of what you are. It is what makes you unique.

Successful brands create a narrative, something that positions them as unique, and creates an emotional connection with the customers. Good storytelling is all about forging an emotional connection.

Today In: Business

The colours, the logo, the name and the tagline all follow from the central message. They all come together to form the brand story.

A brand story tells the motivation for starting your business, and why you get up and do what you do every day, why customers should care, and why they should trust you.

Complimentary Services

We also offer a wide range of other complimentary services, ones relevant to this particular one are:

Grant Writing Services

Within its Communications services portfolio, Soto Consulting offers grant writing services across a broad range of industries. We offer a full spectrum of grant services from opportunity mapping to win strategies.

Channel Selection - Communications Services - Soto Consulting

Channel Selection

With such a diverse range of communication channel available, it is easy to get selection and deployment wrong. We can help you with your channel selection.

Communications Audit - Communications Services - Soto Consulting

Communications Audit

When delivering Communication services and support, we need to assess the track record – we need to deliver a communications audit.

Communications Strategy - Communications Services - Soto Consulting

Communications Strategy

When strategically actioned, communications deliver results for all parts of a business. We can help build your communications strategy.

Content Strategy - Communications Services - Soto Consulting

Content Strategy

Content is king, and the way you deliver engagement through it is queen. We can help you build robust content strategy that delivers results.

Engagement Strategy - Communications Services - Soto Consulting

Engagement Strategy

For your communications to be successful they must centre around the right engagement strategy. We can help you reach your engagement goals.

Pitch Deck Design - Communications Services - Soto Consulting

Pitch Deck Design

It is sometimes difficult to make your message compelling. We help businesses with the design of their pitch deck, presentations and powerpoint slides

Social Media Strategy - Communications Services - Soto Consulting

Social Media Strategy

How you approach Social Media strategy is a critical criteria of successful marketing today. It defines how you engage audience on social media

Brand Storytelling advisory - Communications Services - Soto Consulting

Storytelling Advisory

Through advisory, we keep our clients’ message and brand storytelling engaging, utilising the latest tactics available for B2B and B2C markets.

Let's make awesome things, together.

Tell us about your story and your project.