Summary
Deliverables
Make Smart decisions with systems
Build Engaging Digital Content
Drive organic over paid
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Service Details
A digital marketing plan is an essential tool for your business. Developing a digital marketing plan will help you identify what makes your business unique and how to get your message out to your audiences through a variety of digital channels. An in-depth and detailed approach to laying out your digital marketing strategy can reveal new opportunities and expand your reach. Focusing on a specific audience and identifying that audience’s needs, interests and pain points, will help deliver a more effective plan in achieving your marketing objectives.
Developing a Digital Strategy
The means to a great digital marketing strategy starts with a marketing strategy workshop. During this workshop you will want to cover the following questions with your team and marketing partners. Make sure to involve your company’s key players.
Ask The Hard Questions…
- What has worked / hasn’t worked in the past?
- What have been your biggest holdbacks last year?
- What were the key accomplishments last year?
- What are the goals for the next year? Next 5 years?
- Who are your key competitors and how do you stack up?
- Review target marketing and personas
- What are your target audience challenges and pain points?
- Review your sales approach and how marketing can better integrate with sales efforts
- Review the vision for what looks different moving forward
- Review any untapped opportunities and new marketing objectives
- Discuss marketing budget
Complimentary Services
Digital Marketing Strategy
Having a strong digital marketing strategy is critical. Good digital assets is one thing, but deploying them effectively and sustainably is fundamental
Systems Engagement
All employees have the power to champion your marketing and digital systems – we can help you to show them how with a systems engagement workshop.
Systems & Stack Advisory
Through advisory, we can guide you in selecting new marketing systems and technology and work with you to efficiently stack these together.
Website Development
The rate of change for digital options and interventions is exponential, stay in touch. We keep your website development process smart, fast and effective.
Marketing Automation
We help businesse develop and expand their digital marketing automation capabilities. What marketing automation technology might help you work smarter?
SEO & Digital Advertising Strategy
Today, you should build a website today with strong consideration for SEO and digital advertising strategy. We can guide your website, organically and paid.
