Summary
Deliverables
Define long-term digital goals
Champion your assets organic SEO
Digitally drive your bigger picture
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Service Details
Search engine optimization is important for the success of any online business. Every webmaster should understand what is SEO, how it works and the traffic potential it can generate for all website types.
What is SEO?
SEO means Search engine optimization. It is a set of rules for optimizing your website so that it can achieve higher rankings in search engines’ organic results. It is a great way to increase the quality of a web site by making it user-friendly, faster and easier to navigate. SEO can be considered as a complete framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls.
Why is SEO important?
In today’s competitive market, SEO marketing is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.
Search engine optimization is important because:
- The majority of search engine users (more than 65% – see graph below) are more likely to click on one of the top 5 suggestions in the search engine results pages (SERPS). To take advantage of this and gain visitors to your web site or customers to your online store, your website needs to appear in one of the top positions.
- SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.
- Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
- SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, or other social media channels.
- SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is an increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
- SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized website is more likely to have more customers and make more sales.
Complimentary Services
Digital Marketing Strategy
Having a strong digital marketing strategy is critical. Good digital assets is one thing, but deploying them effectively and sustainably is fundamental
Systems Engagement
All employees have the power to champion your marketing and digital systems – we can help you to show them how with a systems engagement workshop.
Systems & Stack Advisory
Through advisory, we can guide you in selecting new marketing systems and technology and work with you to efficiently stack these together.
Website Development
The rate of change for digital options and interventions is exponential, stay in touch. We keep your website development process smart, fast and effective.
Marketing Automation
We help businesse develop and expand their digital marketing automation capabilities. What marketing automation technology might help you work smarter?
SEO & Digital Advertising Strategy
Today, you should build a website today with strong consideration for SEO and digital advertising strategy. We can guide your website, organically and paid.
