Systems & Stack Advisory

Systems & Stack Advisory - Digital Services - Soto Consulting

Summary

We know first-hand the amount of stress and time can be lost from a marketing stack that is not optimised. Sometimes the simplest of changes in which systems you use and how you connect them can change the workload for marketing fulfillment overnight. Our Systems and Stack advisory services can help assess and enhance your marketing systems.

Deliverables

1. Optimise your Marketing Stack

2. Make your systems do the hard work for you

3. Develop a systems scaling plan, ensuring you are future-proof

Enquire now

Complimentary Services

We also offer a wide range of other complimentary services, ones relevant to this particular one are:

Service Details

What is marketing technology?

Marketing technology is a general term for tech used to assist marketing teams in their work. The technology is mostly used in the sphere of digital marketing, and also for the optimization of offline marketing channels.

The sector has grown substantially since it was first identified as a standalone industry in 2011. At that time, the number of major vendors of Martech stood at around 150; by 2018 this figure had grown to approximately 7000.

What are the benefits of using marketing technology?

Marketing technology makes organizations more efficient and effective. Increases in the former can be boiled down to two distinct drivers: firstly, the automation of laborious marketing tasks helps reduce the number of man-hours required for the execution of your marketing strategy; helping you to achieve more with less. Secondly, marketing technology can provide actionable insight into the ROI of your marketing efforts. Once you’ve identified ROI, you can scale up or down different initiatives in order to maximize cost per acquisition.

Additionally, marketing technology helps teams to be more effective in the acquisition and retention of customers. For example, by using LinkedIn ads to target a specific job title, you can tailor your marketing message to that specific persona; increasing your chances of engagement.

Main types of marketing technology
  • Advertising
  • Analytics
  • Content management
  • CRM
  • Social Media

Let's make awesome things, together.

Tell us about your story and your project.

Related News

April 6, 2020

Brand Design and Website Build & Launch | Cota Construction

Summary Cota Construction approached Soto to help build a new brand for their construction startup. With it they needed help to launch their social media,...
April 6, 2020

Marketing Performance Tracker | Freshmax Group

Summary The Freshmax Group had a need for Board level line of sight of marketing investment and outcomes. So we partnered with their Australian marketing...
April 6, 2020

Brand Audit & Website Redevelopment | Invicium Print Management

Summary Invicium has been offering Print management services to the Melbourne marketplace for more than 20 years. However, with a change in leadership following a...
error: Content is protected !!