We know first-hand the amount of stress and time can be lost from a marketing stack that is not optimised. Sometimes the simplest of changes in which systems you use and how you connect them can change the workload for marketing fulfillment overnight. Our Systems and Stack advisory services can help assess and enhance your marketing systems.
What is marketing technology?
Marketing technology is a general term for tech used to assist marketing teams in their work. The technology is mostly used in the sphere of digital marketing, and also for the optimization of offline marketing channels.
The sector has grown substantially since it was first identified as a standalone industry in 2011. At that time, the number of major vendors of Martech stood at around 150; by 2018 this figure had grown to approximately 7000.
What are the benefits of using marketing technology?
Marketing technology makes organizations more efficient and effective. Increases in the former can be boiled down to two distinct drivers: firstly, the automation of laborious marketing tasks helps reduce the number of man-hours required for the execution of your marketing strategy; helping you to achieve more with less. Secondly, marketing technology can provide actionable insight into the ROI of your marketing efforts. Once you’ve identified ROI, you can scale up or down different initiatives in order to maximize cost per acquisition.
Additionally, marketing technology helps teams to be more effective in the acquisition and retention of customers. For example, by using LinkedIn ads to target a specific job title, you can tailor your marketing message to that specific persona; increasing your chances of engagement.
Main types of marketing technology
- Content management
- Social Media